Any good marketing company can explain to you the benefits of digital advertising and why you need to grow a business presence online in today’s world in order to make your business grow. However, have you ever had a marketing specialist explain exactly how and why something as simple as search engine optimization can make your business grow?
Search Engine Optimization or SEO as many people refer to it, is a means of creating content that is more likely to get found when people are searching the internet. This involves figuring out what keyword phrases they are searching the most that pertain to your product or service and then using those keyword phrases when you create content.
Keyword research is the process of figuring out what phrases people are most using in search engines when looking for something. There are online analytics through the various search engines that help with that research, so it is far more than simply educated guessing.
When hiring an SEO specialist, you are hiring something that is well versed in how to research keywords and how to effectively use those keywords when creating content. Research shows that online searches are the number one driver of traffic to a website. While growing an email list allows you to gather a targeted audience to sell to; searches is how you go those people initially on your website.
You may already be feeling overwhelmed by the idea of trying to do this on your own. However, you don’t have to. There are SEO companies that provide SEO service packages you can tailor to your specific needs as a business.
A SEO professional will know how to do the research and use when is discovered through the research, you know your customer base. You can provide the SEO specialist with details about your company, your most popular products and services, why people come to you with their business and more. This information will allow the specialist to get creative in the keyword research and possibly tap into a new market.
For example, maybe you sell a product that really has two functions, but most people don’t realize it. You can focus on the alternative function and use online content to educate potential customers on the usefulness of your product.
Research has shown that creating valuable online content is a proven form of digital marketing. Visitors want to see value when they read content you are providing. The goal is to create content that is valuable while also keyword focused, so it can easily be found through search engines. The higher your content ranks int he search engine, the more traffic you will have driven to your website.
Social media is another important aspect of digital marketing that an online marketing agency can help you with. Since social media also comes up in search engine searches, it is important to take into account what you are posting on social media, what keyword phrases you are using, and what you are sharing.
Search engine optimization is a holistic way of looking at your online approach because there are so many different factors that make a difference in your search-ability. You want to have multiple keyword phrases that can be searched and lead to you, and that means writing more than one article for each keyword. That means have multiple high-value articles published online for each of the keyword phrases you have identified.
Additionally, you do not want to stop doing keyword research. How people search and what words they use change overtime. It is important to continue the keyword research and continue to vary the content you are producing in order to keep it fresh for the customers that may be returning to your site regularly. If you do not regularly provide new, high-value content, people will stop visiting because they won’t think you have anything new. Getting visitors in the habit of checking your website regularly is essential.
Search engine optimization and your online marketing can be a full-time job in itself depending on the size of your business and what your growth goals are. Just the thought of it can be overwhelming, but it doesn’t have to be with professional help.
