A very modern concern of having a business is that of online presence. Many companies choose to employ the wisdom of a digital marketing company to aid them in providing the best online content possible. This can be a wise move, but knowing the general basics of improving one?s online presence before calling on professional services is a good idea too. The essentials of digital marketing can be broken down into three basics; mobile accessibility, web page presentation and search engine relevance. Keeping all of these the best they can be will ensure a lucrative outcome for your business or organization. The following breaks down and describes the importance of each essential factor.
1. Mobile Accessibility
When a webpage doesn?t have good mobile web design it is pretty much doomed to escape the notice of mobile users. With four out of five customers using their mobile device to shop, this is an important factor to consider. One poll in particular found that over half (52%) of users are less likely to become customers of a company with a bad mobile site. As many as 62% of companies that have mobile-compatible web design experienced increased sales. Even with these promising results, 46% of mobile users complain about difficulty with web page interaction and 44% report difficulty navigating. A good digital marketing company can make sure that your website is mobile-friendly.
2. Web Page Presentation
Apart from mobile appearance, professional web design in general is important for making a good impression. Being aesthetically pleasing is good, but functionality is vital as 40% of people will abandon a web page if it takes longer than three seconds to load. What?s more, Inspired Magazine reports that a web page only has 10 seconds to make a solid impression on a customer. A digital marketing company is trained and prepared to make sure your web page makes the best possible impression on a potential customer.
3. Search Engine Optimization
Perhaps unsurprisingly, more and more people are using search engines to discover and learn about new products, with engines such as Yahoo and Google influencing up to 88% of purchase decisions. A company can therefore benefit from making sure they stay prominent in search engine results. SEO services are one of the many benefits of hiring the expertise of a digital marketing company.
When operating a business, it?s important to know the specifics of the modern marketing landscape. While it may all seem basic and elementary, professional help is there to make sure you get the most out of your online presence.
