Before starting a business, you might think of the process as being easy. How hard could it be to start up a busy and organically attract customers? With such expectations, you’re likely to imagine that your business will begin flourishing in no time! But, what if that doesn’t happen? What if, instead, you are faced with a number of business decisions you would have never otherwise considered?
In such a case, coming to the realization that you might have simplified the business model a bit too much, you’re likely to ponder whether or not you’re in over your head. What do you do now? How do you go about taking care of all these business perspectives you hadn’t consider previously?
Business and marketing has been shifting towards digital over the past two decades. Digital is everything when it comes to marketing nowadays, and social media is a part of that. It’s reported that over 70% of adults use Facebook, and that companies rely on Facebook for marketing their companies to adult consumers. Similarly, businesses are leaning on search engines — Google, Yahoo, Bing — to reach potential customers. For a business owner that isn’t that tech-savvy, or doesn’t have a background in digital marketing, how are you supposed to reach these potential customers?
One of the foremost ways is to contract a marketing services company. These marketing services company have an expertise in the field of digital marketing, utilizing a team — either large or small — who understands the ins and outs of bolstering the digital reach of a business. Common ways through which these marketing services companies can generate and attract digital attention is through simplifying a company’s website design, creating online marketing campaigns through social media, and writing blog posts and website design that utilizes search engine optimization (SEO).
SEO is a service offered by a marketing services company, providing the means for a company to easily generate organic search engine traffic to their website. By using certain keywords, metatags, and other online tools, SEO can maximize traffic to their website by attracting attention from people through search engines. Consider an example: If you log into Google and search for “Cupcakes near me,” Google will look for cupcakes near your computer’s location, providing you with links to sites that are optimized for Google’s search engine and this very search phrase. If you’re a cupcake company and your site is properly optimized for this search phrase and phrases like it, it is more likely than other companies to appear towards the top of Google’s search functions.
If you have never heard of this type of marketing, or you are in need of optimizing your website for search engine purposes, you should consider seeking out a SEO company. These marketing services companies, which can better your site for organic site results (of which users tend to click on 70% of the time), can take the time to evaluate your website, what keywords will work best for your blog posts and website pages and more. For a business owner, you want to ensure that people both inside and outside of your city’s radius know of your company. By using SEO services, you can achieve just this.
