While some business still market the old fashioned way, many businesses are taking advantage of new technology in order to market. However, as customers are moving to the Internet and social media to find businesses, it’s becoming increasingly more important for businesses to use this technology to their advantage. Below are five ways to use technology to your advantage to give your business the best Internet marketing.
Responsive web design
When trying to use technology to your advantage, your retail or service website design is incredibly important. When considering your retail or service website design, you should consider implementing a responsive, top web design. This allows you to build a website only one time that works on multiple platforms. In other words, your retail or service website design would allow for easy reading and navigation on all browsers as well as on mobile designs.
Include social media links on your website
Social media is becoming increasingly prevalent in business. In fact, 41% of business-to-customer companies have gotten a customer via Facebook. Advertisers who rank Facebook as “important” or “critical” in relation to their marketing models has increased in the last two years by 83%.
Use only relevant advertising
Many potential customers may be turned off by irrelevant or intrusive advertising. In the 25-34 year old demographic, 84% have left one of their favorite websites because of this type of advertising. While advertising my provide your business with extra revenue, ensure that the advertising is relevant to your target market.
Use Search Engine Optimization
Search engine optimization is highly recommended by Internet marketing experts. In fact, about 42% of Internet search engine users click on the top rated link. Ways to improve your search engine optimization is to include informative content on your website, develop quality backlinks, and ensure that your content is relevant to your target market.
Use blogging to your advantage
One way to generate traffic to your website is to write blog entries. To generate the best traffic, your blog articles should be relevant to your target market and include key words that they would likely be searching. For example, if you are in the business of vehicle rentals for events, you might want to write a blog post about renting limousines for prom, targeting those specific customers. Unfortunately, even though blog posts could attract potential customers and generate leads, many businesses are too busy to write blog entries. Luckily, there are businesses that you can hire to write blog articles for you. By doing so, you can ensure that your website stays relevant and traffic is being consistently driven to your website.
What marketing strategies do you use to ensure your business has a positive presence online? Have you used any of the above strategies? What has been you experience? Let us know in the comments!