You catch more fish with a wider net. This is common knowledge. But what do you do when the amount of fish in the proverbial ocean seem to grow bigger with every passing second? This is a concern that sees many small and large businesses wondering what to do when it comes to collecting data with limited resources. There’s a sea of potential just waiting to be explored, but all of that can seem almost impossible when there’s no means of organizing or identifying what’s in front of you. Sentiment analysis software and cyber security extraction are fast becoming the secret weapons of successful companies and something you should look into when you want to net a smart catch every single time.
We all experience a constant deluge of information. Every single minute of every single day. When we leave to go to work? We’ll pass by dozens of billboards, animated signs and papers posted on poles. When we check our phone? Banners after banners trying to get us to buy. In a short, data truly is everything…so what needs to be done when you need to make sense of what you have to get more data out there? The past several years have seen an unbelievable amount of information being created — according to the IDC, the digital universe is projected to reach over 40 ZB by 2020.
Let’s keep diving into what we’re all up against here before we look into the benefits of cyber security extraction. Social media is much beloved by customers and businesses alike for its ability to connect people all across the world in small, bite-sized packages. The double-edged sword, however, is always present. Facebook alone has nearly two billion monthly active users across the world and produces enormous quantities of data every single second. This is nothing to say of Twitter, Instagram or any number of popular blog spaces used by people all across the board.
Text mining is exactly what it sounds like. This is an efficient and effective way of digging through piles of information to find what’s relevant to your business’ future goals. The four steps in the text mining process are as follows — you have information retrieval, natural language processing, information extraction and, finally, data mining. The text analytic market is developing just as rapidly as the data it disseminates, currently at a value of $3 billion and expected to double over just the next few years. What, specifically, can text mining software do for you?
A major way cyber security extraction and data mining is being used is to keep border security as watertight as possible. This can be strengthened in three major ways — to better identify dangers both near the border and inside the border, identifying potential dangers that need routine follow-up and forecasting future issues before they happen. The IDC has recently estimated less than 1% of data is ever analyzed. Text data mining’s unique qualifications can bridge this gap to a much more impressive and lucrative 99%.
Text mining, overall, helps businesses by providing a better avenue of using what’s already there. More accurate insights across a much broader range of documents are to be had with the aid of entity extraction tools. Customer engagement can even be improved by directly channeling what people are already saying in comments, reviews and blog posts all over the Internet. Entity resolution, more specifically, is the practice of linking mentions of the same entity across different data sets. The three tasks involved are deduplication, record linkage and canonicalization, all of which can be combined with the above resources for maximum effect.
There’s no need to reinvent the wheel. With cyber security extraction software and data mining tools, all the information you need and then some are just waiting for you to throw in your line and start reeling in success.