Inbound marketing strategies are mulch-faceted and complex, but there are a few things that will increase your web rankings no matter what the rest of your strategy entails. Here are just a few tips to improve your inbound marketing strategy:
- Take Advantage of Online Profiles
Many inbound marketing strategies ignore the simple and easy process of filling in those profiles on social media profiles and directory listings. When you use social media for businesses, it’s a chance to get your brand personality out in front of people, and it’s also a chance to link back to your website. Using those descriptions to build links is a great way to get customers to your website. Think of them as an elevator pitch/introduction with a handy link.
- Incorporate a Blog
Blogs take a lot of work, but they’re usually worth it. Companies that blog regularly get 97% more inbound links than companies that leave blogging out of their inbound marketing strategies. You can also get up to 434% more indexed pages from blogging. Just remember, fresh, relevant and informative posts are the key to content marketing. Try to answer any potential questions your customers may have, and don’t be afraid to link between other relevant blog posts to keep readers on your site.
- Post Content to Other Sites
Having your own blog is a great way to establish your company as an authority in the industry, but you’ll get even more exposure by making guest posts on industry blogs, online journals and other sites seeking expert commentators. Many websites will allow experts to post guest blogs and link back to their own business. These reputable links can do quite a bit to boost your search engine rankings.
- Publish Reviews and Testimonials
Customers want to see that others have recommended your service, and the first place they’ll look is your review session. Google’s Pigeon Update uses reviews from directory listings to evaluate local search rankings, so having these reviews is essential. These reviews will also link back to your website, so it’s a great way to increase your visibility on the web.
Incorporate these tips into your strategy and watch your rankings soar.